Tommy Hilfiger launched today on its website, The Promise Collection, a suite of clothing inspired by designs from various African countries and made from textiles and materials procured from Africa. All proceeds from the collection will go to support Millennium Villages in Ruhiira, Uganda.
Through photos and video, the website features a trip the actress Katie Holmes made to Ruhiira earlier this year. “I was drawn to the project from the moment I heard about it, as its goal is not just to donate funds,” she said, “but to give villagers the support they need to create a self-sustaining future.” Holmes was named an ambassador by Tommy Hilfiger and will continue to help raise awareness on the progress being made by the Millennium Villages.
More than a dozen styles of shirts, shorts, dresses and accessories are up for sale in stores across Europe, Mexico, India and the US. You can also purchase on the website which tracks how much will be given through sales and support from Tommy Hilfiger. Items are tagged in different categories based on what the consumer might be interested in contributing to. For example if she was interested in supporting education, she could buy the “Maputo T-Shirt.”
To help inspire people by the progress being made in Ruhiira, a competition using twitter is being held over the next two months while the clothing is available. Consumers are encouraged to tweet how they could help in the fight against extreme poverty, hunger and disease and make change for the better in their own community and abroad. One motivated winner will have the opportunity to travel with Tommy Hilfiger and engage firsthand with communities in Ruhiira. See here for more details.